1999-2024
25 Years of Innovation
This is Our Story: Proudly Delivering
Quality, Design, and Service.
BUDAPEST, HUNGARY
The name Keeway is more than just a combination of two words, it's a representation of the freedom, adventure, and potential that young motorcycle riders seek. The "Key" in Keeway represents the possibility that every rider holds, the ability to unlock their full potential and discover new horizons. The "Way" is the road ahead, the journey that riders take as they explore and push themselves to new limits.
Our First Company Logo. (1999)
Throughout its first 25 years, Keeway has successfully positioned itself globally in the scooter and small to mid-sized motorcycle segments, offering products that excel in balancing design, quality, and service.
This combination has allowed the company to maintain sustainable growth throughout its history and expand into over 73 countries globally.
Keeway and Benelli
In 2005,Keeway became a shareholder of Benelli and took over administration, design, and marketing from its new headquarters in Pesaro. This strategic move enabled the rapid global expansion of both brands. Additionally, design, chassis, and engine platforms were shared. This collaboration continues to the present day.
2008-2013
With a new design DNA by Benelli , Keeway has taken its first steps with great success in the European markets, accelerating its sales in the scooter and small to mid-sized motorcycle segments. In less than five years, Keeway has positioned itself as a leader in scooter sales in several markets and expanded the brand to over 50 countries.
2014-2023
Keeway launched its new, refreshed brand image and, along with several models designed by the same team as Benelli, managed to expand into more than 70 countries. Keeway's presence at EICMA, the world's most important two-wheel trade fair held annually in Milan, Italy, has been outstanding, showcasing new models for the markets year after year and maintaining its standard of quality and European certification.
Keeway great models
One of the brand's most emblematic models throughout its history is the K-LIGHT. It is an updated version of the original SUPERLIGHT model platform. The first version had a more robust, voluminous 90s style. The K-LIGHT has been updated to follow a more street-oriented, lighter style with a configuration suitable for dual use, both on the street and on gravel.
Keeway Benda V302C
This model marked Keeway's first collaboration with another manufacturer, Benda Motorcycle. In 2021, Keeway launched its first model aimed at positioning itself in the mid-displacement segment with a powerful V-twin engine. As a result of this initial collaboration, Keeway has managed to maintain its leadership in the mid and low-displacement custom segment in Italy, Spain, and other regions of Asia and South America.
Keeway Group
Starting in 2022, Keeway Motorcycles became one of the multiple brands under the Keeway Group, alongside Benelli, Morbidelli, EZI Electric, and Through an agreement reached in 2024, the Keeway Group and its network of distributors and dealerships in Italy, Spain, the UK, Hungary, Portugal, Malaysia, Indonesia, India, the Philippines, the United States, Argentina, Chile, Uruguay, and Guatemala have become strategic partners for the introduction of the Benda brand.
2024: Embracing a New Era
We are excited to introduce the refreshed Keeway brand, marking the beginning of a new strategic plan that extends to 2030. Our new strategy focuses on expanding our product range, offering more affordable options, and actively promoting our brand globally. As we move forward, we remain committed to providing quality and innovative motorcycles that cater to a wide range of riders. This new direction is a testament to our dedication to growth, accessibility, and global presence. Join us as we embark on this exciting journey towards a brighter future for Keeway . Welcome to the new era of Keeway , where we ride together towards excellence and innovation.